Using Alerts

devgrowthlab automatically monitors your data and sends alerts when your app’s activity changes in meaningful ways. If active users are much higher or lower than expected over the course of a day, you’ll receive an email alert so you can act fast.

Alerts are generated using the same daily forecasts that power your retention and cohort dashboards. Because a full day of data is required, alerts are usually sent in the early hours of the next morning. You’ll get notifications for overall active users as well as for each of your tracked cohorts.

You can enable or disable alerts from your dashboard by opening Settings → Project and toggling the alert option. Alerts are sent from noreply@devgrowthlab.com, so you might want to allowlist this address to make sure the messages always arrive in your inbox.

These alerts are designed to capture both changes in installs and changes in retention. devgrowthlab checks your 1-day, 7-day, and 28-day forecasts and triggers an alert if actual usage falls outside the expected range. This means that even subtle trends, such as a slow decline in activity over a few weeks, are still detected and brought to your attention.

Alerts are configured automatically and use a 95% credible interval for accuracy. If your active users fall outside that confidence range, the alert is triggered. You don’t need to manually define thresholds or write custom rules, it all works automatically.

The goal of alerts is to help you stay ahead of changes before they become problems. Whether it’s a sudden drop after an app update or an unexpected surge from a new campaign, you’ll always know when something unusual happens.