User Cohorts
Cohorts let you group users into meaningful segments, like country or user tenure, so you can see what’s working (and where). devgrowthlab automatically creates some of these groups for you, and you can add your own right from the dashboard.
Where to Find Cohorts
Section titled “Where to Find Cohorts”To manage your cohorts:
Go to Settings → Cohorts in your devgrowthlab dashboard.
You’ll see existing cohort categories and can add new ones.
Two cohorts (user tenure and country) are automatically created for every project.
1. User Tenure
Section titled “1. User Tenure”Groups users by how long they’ve been active since you first sent an event to devgrowthlab.
| Label | Description |
|---|---|
| First Installed | New installs |
| Day 1 | First full day after install |
| Day 2–7 | Early engagement phase |
| Day 8–28 | Regular active users |
| Day 29–90 | Retained users |
| Day 90+ | Long-term loyal users |
2. Country
Section titled “2. Country”Determined by the country where the data entered our network. We don’t store personal or identifiable information (like IP addresses), so this country assignment is an approximation, designed to stay fully privacy-compliant.
Creating Custom Cohorts
Section titled “Creating Custom Cohorts”You can create additional cohort categories in the same dashboard For each one, specify the maximum number of cohorts you’d like to track. For example, “Top 3 app versions” or “Top 5 subscription plans”.
Check out the guide on custom cohorts to send the right data.
devgrowthlab automatically highlights the most important cohorts using exponentially decaying averages. This means your dashboard always shows the most up-to-date insights without needing to manually refresh definitions.
What You’ll See
Section titled “What You’ll See”For each cohort, devgrowthlab provides:
- Up-to 28 days of daily active user (DAU) history
- 1-, 7-, and 28-day DAU forecasts
- Automatic email alerts if a cohort is performing above or below forecast
- Recommendations in the dashboard to guide your next steps
You can view your cohorts visually in the dashboard or head to Dashboard → Recommendations for actionable insights.
Example Use Cases
Section titled “Example Use Cases”Cohorts can help you make smarter, data-driven decisions, without being a data scientist.
Reactive analysis
Section titled “Reactive analysis”If DAU drops in one country, your alert might highlight that region. You could check if:
- Ad performance changed
- Retention dipped due to competitor features
- An update affected local users
Proactive analysis
Section titled “Proactive analysis”If one market or feature suddenly grows, the Recommendations tab will help you identify what might be driving that success, so you can replicate it elsewhere.
Limits and Plan Differences
Section titled “Limits and Plan Differences”Each plan includes a maximum number of distinct cohorts that can be tracked and forecasted at any one time. Higher tiers support more simultaneous cohorts. (See Pricing & Usage for details.)
Cohorts update once per day.
devgrowthlab turns complex retention analysis into something you can understand and act on - even if you’ve never built a dashboard before. It’s analytics that fits how real developers work.